Design

A study on creative professionals reveals a decline in the world of creativity

Creative professionals face many difficulties in creating creative and effective campaigns because of the stressful work environment today, as revealed by the results of a survey by Getty Images iStock during Advertising Week 2013 in New York. Almost half of the creative (48%) believe that levels of creativity in the industry have stagnated or declined in the past decade and nearly 23% said that spend less than two hours a day to ‘creative’ work. Continue reading “A study on creative professionals reveals a decline in the world of creativity”