Infographics generate, on average, 30% more engagement than traditional text. It is a powerful communication tool. However, when it comes to develop and succeed, we must take into account a number of issues.
Computer graphics is a powerful communication tool that facilitates the dissemination of information. By this solution the design data become more attractive and can be better understood. However, it is essential to achieve their potential to achieve reach the target audience and achieve the desired purpose. Here we detailing what are the keys to success are an infographic.
The main thing, the goal and the public
As highlighted before starting an infographic, you must first consider a number of basic questions that will define the project. What do I get? This is the key question that will make the infographic go on one side or another. It all depends on whether you want to drive traffic to the site, if needed disseminate innovative or disclose a study idea. Similarly, it will be essential in defining the public it is addressed, whether it is general, technical, etc. Until we do not have the answers to these questions, it is better not advance.
What are the channels for distribution?
Secondly, when it comes to developing graphics, you will need to plan in any detail what the platforms for which it will be distributed. It will have to assess what the appropriate and if needed even influencers to amplify the message. The goal is to reach the audience and for this, the channel is basic.
Obviously, in a work of this type, information is key. However, it is a design solution, which will have to be well presented and digestible. To do this, you have to synthesize and extract the essential, getting the information remains true to the original message. At this point the maxim that “less is more” is true. We must discard everything that is not necessary.
The brand has its place but the main thing is the content and audience
One of the basics in computer graphics is the content. Many times the company that develops, falls into the trap of putting the focus on your brand rather than on the content. The idea is to consider what could interest the target audience and how that information can be passed to make it as appealing as possible.
You have to show off design
A good design will increase the chances of computer graphics sharing and viralice. You must enter the view. For this, the key is to find a design that is attractive and at the same time allows to highlight and prioritize information to make it easier to understand.