Customer service and marketing are now more closely linked than ever before. When looking for ways of improving marketing performance or increasing customer satisfaction, both are often considered one and the same. Customer involvement is at the intersection of these two factors.
You can increase customer engagement by using several strategies and tactics. To increase customer engagement, you need to combine your sales, marketing and social media teams. The strategies are different for each.
- Get Real with Social
Your brand can easily get lost in social media networks. You are just one of many brands that post pre-scheduled posts, with images of luxury products and carefully tested copies. Maintaining your social media profiles by keeping them current and relevant will have a big impact on engagement. It will encourage your audience to engage with your brand as they know that they will receive a response.
- Personalise Communications
Personalising your communication is another way to engage customers. Personalisation is not limited to emails. It can be applied in many other ways. From the simple to complex, there are many ways to customise your brand’s communication. Digital signage is no different. For Customised Signage, visit Treacle Factory, Customised Signage.
- Improve Your First Impression
You can also increase customer engagement by creating a better first-impression. Direct chat is one way to achieve this. You can use the conversation platform on your website to engage your visitors proactively, creating a positive first impression.
It’s crucial to send a message when using live chat as a way to make a good first impression. This tactic is common on many websites, particularly eCommerce.
This simple question asking if they can help is similar to the way in-store staff offer assistance when someone notices a new sale item. The question should be polite and easy to ignore, but still available in case they need help. Then, make sure that your tone is friendly and approachable.
