How keywords form the backbone of your SEO strategy

SEO or search engine optimisation is important to any businesses marketing efforts. It is a range of methodologies that are used to help promote your websites and increase where it appears in the search engines results list. SEO can be undertaken as on-page work, from a technical perspective as well as off-page SEO. It is important that if you decide you want to embark on an SEO strategy that you work with a reputable SEO Belfast company such as https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ to ensure you have the biggest impact.

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What all of the methods of SEO have in common is the need to know and use keywords that are relevant to your business and the products and services that you offer. There are a number of ways that you can find the perfect keywords for your business and a company like the one mentioned above is best suited to helping you. But one quick way is to think of the service or product that you are most well known for and utilise this with perhaps your geographic region added on if you are a local based business.

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This is a very basic way to look at keywords and having a proper strategy in place will see your results improve dramatically and more business being funnelled into your company.