Marketing is essential for any business. It’s the best way of promoting new products and services and the best way of enticing new customers. Without it, it would be very difficult for any business to grow and improve. So, how do you get marketing right?
Know your business
Without knowing your business inside out, there’s no way of knowing how marketing can help you. For example, knowing your average transaction value will help you set a goal for increasing it. The whole point of marketing is to increase sales, but you can’t increase them if you aren’t aware of what they are at present. As a retail store, you can find the details you need by dividing your sales numbers by your transaction numbers.
If you’re trying to think of new ways to increase sales, an add-on counter near to the tills is a great way to get customers to buy more. Fill it with small supplementary items that people may be tempted by as they walk to the tills. You can seal the deal by adding digital signage for these items that will catch the eye of shoppers from a distance. Get some tips here –https://www.nowblitz.com/blog/advantages-of-cross-selling-existing-customers/.
Make a deal of everything
Customers love a bargain and they want to know they’re getting value for money. Why buy just one when you can get the second for half price? These kinds of bulk deals will ensure your customers are buying more than usual and walking away with a smile. Offering bulk items for less than the items would cost individually is a sure-fire way to not only increase your sales but get new customers through the doors too. Make the most of signage to make sure people outside the store know what’s going on too. You can find examples here – https://moodmedia.co.uk/digital-signage-solutions/.
Everyone loves a reason to celebrate and it should be no different in business. Creating an event gives your customers and potential customers something to get excited about and gives the business an opportunity to advertise something new or revive something old. For example, a fashion retailer could put on a fashion show with a complimentary drink for every guest.
There are plenty of retail marketing tricks if you’re willing to think outside the box.