If you own or manage a business that relies on local customers, then you need to harness the power of Google My Business. It only takes a few minutes to set up, but it could have a massive effect on your business if you take the time and trouble to do it correctly.
What’s So Special About Google My Business?
With more and more of us using our smartphones on the go to access products and services in our local area, Google is always looking out for ways of giving us the most valuable results. Sign up to Google My Business and your company will be promoted whenever anyone searches for your type of industry within your vicinity. That gives you direct access to motivated buyers who are looking to make an instant purchase, making them the most valuable target market.
What Details Do I Need to Provide?
The most important information to set out in your Google My Business listing is your company name, the physical address and a contact phone number. Double-check all the spellings and details just to be sure that you haven’t made any errors, and then add in further details to add value to your listing. This could include a link to your website and your opening hours. You also need to define the category that you operate in – according to Search Engine Land, the more specific you can be at defining your business category, the more successful your listing will be in the long run.
Keep Your Listing Updated and Relevant
You can add photographs and reviews to your Google My Business listing – these all help to attract interest from prospective customers. If you want to experience the full package of benefits on offer, then it might be helpful to ask for some professional assistance. Some companies, such as https://www.elevateuk.com/seo-services/, which specialises in London professional SEO services, focus on attracting high-quality visitors rather than aiming for visitors in general, which produces a much better return on investment.
Google My Business lets you analyse visitor data so that you can refine your efforts even more. This allows you to tweak aspects of your listing and see what effect that has on your sales figures. Encourage customers to leave Google reviews, and engage with people who do review your services