Being a blogger is fashionable, more and more and that is evident in the number of blogs that are circulating on the internet. But it is one thing to have a blog and another very different thing is to have many readers and that these end up becoming clients or prescribers of your brand, your products, or services. This time I bring you 10 tips to make a good blog and win readers and future customers.
#1. Holder extension
Although there is no general rule for the length of the titles, the ideal is 60 characters, avoid headlines that are too long and be concise in this part of the text, one of the most obvious reasons is that if it is too long we will make it confusing. and, as a consequence, people discard their reading.
According to a study by trackMaven the extension of the headlines:
- 40 characters – Average length of a blog headline
- 60 characters – Ideal blog headline extension
- > 60 characters – Negative extension, sharp drop in blog effectiveness
Titles are 80% of the success of a post. The content is very important but if you do not attract attention you will not receive the interest it deserves. If you don’t choose titles that catch the reader’s attention, you probably won’t get the number of visits the post deserves.
These are some of the tricks to create an attractive headline:
- Must reveal a secret (6 things you need to know to manage Facebook)
- Must solve a problem (How to get more subscribers for your blog)
- Choose a good main image for the post
- Use numbers (10 trick ways to manage your social networks)
- It must contain the surprise factor (The secret of the good Community Manager)
- Curiosity must arouse (Have you noticed the latest Google change?)
- The questions work (Do you also make these 6 mistakes?)
- Thrill with your title ( Answer me this question: are you a fighter?)
- Useful feeling (How to improve your LinkedIn profile in 7 steps)
You can read the article on 91 headlines to grab attention and attract traffic.
#3. Program your publications well
The organization is one of the best allies to achieve a successful and effective blog. For this, you must create a well-defined structure and be consistent in your publications, otherwise, you will lose the interest of the public.
Tuesday and Wednesday are the most popular days to publish your blog post
Or check if posting on weekends works best for you. The percentage of published posts is 13% but they receive 32% of visits according to a study carried out by trackMaven
Another factor that must be taken into account and that is also related to the organization is the use of bullets and enumerations. These two elements will make your blog articles easier to read and more attractive to readers, make them enjoy reading your publications, and stay to see your blog.
Also, if you handle bullets and numbered lists well with the other components and elements that are inside the text, this will give an aesthetic and differentiating touch to your blog.
#5. Includes call to action and provide information to potential subscribers
A call to action can be any element by means of which we will make the user “land” on one of our product or service files or enter the so-called sales funnel or Conversion Funnel. This element can usually be a banner, a button, or some type of graphic or text strategically placed on our website. At the moment of clicking, the user will have entered the funnel.
You can place calls to action on the home page or on other pages, and make them point to external sites or internal sections of the same website. However, the ones that appear on blogs and in email marketing campaigns are the most effective.
Blogs are the perfect and ideal place to insert a call to action since it may be related to the subject of the post. As you can imagine, the chances of readers clicking on it are extremely high and therefore, it will facilitate the conversion.
A detail that you have to take into account when creating a CTA is to include a button or link that is visible and that stands out above the rest of the elements so that the user can clearly interpret where they should click.
# 6. “The good, if it is brief, twice good”
Have you ever read an article and wanted to read more? Or the opposite: have you stopped reading because it seemed that this post was endless? What is the perfect extension for a post? According to SEO experts, it could be considered that between 1,000 and 1,500 words is a quite acceptable extension for a post.
A key factor that must be taken into account in terms of positioning is how Google interprets our publications, the perfect content for Google would have an extension of about 1,000 words, about three images and a video.
In addition to including text in your publications, do not forget that it is also important to insert images and videos. Use in each post a coherent proportion between words and images: a longer article will need to be accompanied by more images than a short one to decongest the reading.
# 7. Use a consistent structure. Introduction, knot, and outcome
At this point, we have to be very clear about what we want to tell and how we are going to tell it. We must choose a thoughtful and orderly structure so that our publications have a solid foundation and logic. This component is key even to gain readers since if there is an organized and harmonious structure among its elements, our public will enjoy our publications and therefore we will have an increase in visits to our blog.
What structure should a post have?
- Headline: Short text that engages the reader
- Introduction: Brief and concise exposition on the subject
- Knot or body of the text: In-depth explanation of what we want to tell
- Outcome: Establish a conclusion of everything discussed in the text
# 8. Stay active and drive traffic to your blog
Getting traffic and loyalty to your readers is of great importance for the survival of your blog. Once you have created your articles you will need to give them a certain degree of visibility so that they know that you are in the digital world. For this, you must be constant and transmit a continuous activity to your audience over time, it is useless to attract traffic to your blog if you are not active offering valuable and renewed content.
Everything you post on the web ends up on Twitter, Facebook, Instagram, or Pinterest. Therefore, it is very important to share your content on social networks to have greater visibility and ultimately attract traffic and new readers to your blog.
# 9. Build your audience
The audience is those people who frequently visit our site, recommend it, subscribe to our database, and interact with us and other followers. The type of audience will completely define your blog, depending on what audience you want to target, your content will be one way or another entirely different.
When creating your blog you must be very clear about the subject you are going to address and what type of people you are going to address (age, profession, language …).
In short, it is about performing segmentation and knowing the audience you are going to address very well. As soon as you have defined your audience, you will be able to carry out different strategies to attract new readers for your blog and get them to subscribe as long as possible and if it is forever better.
# 10. Experiment, do something unexpected
For bloggers, it is essential to learn, experiment, and try new things to find out what really works or does not work with your audience. To do this, you must be daring and original, surprise, and attract attention in an attractive way. When you have found out, you can do it again and again in a coherent way and make your blog successful. This method will make your public not fall into the routine and get tired of your publications over time.
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