How to successfully launch a website

Launching a brand new website is exciting, but it’s important to remember that the core purpose of your new site is to attract customers and persuade them to make a purchase, arrange a quote or book a service. If your brand new website is going to fulfil these tasks, then it needs to be fit for purpose. So before you launch your site, make sure that you’ve paid attention to the following:

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The site is mobile responsive

With the majority of searches now taking place on smartphones and other portable devices, a mobile responsive website is no longer optional. According to Search Engine Land, well over 50% of searches have been undertaken on mobile devices for the past two years, and this is a trend that is unlikely to change, so a mobile-friendly design is an absolute must-have.

Adequate research has been undertaken

Always remember that your business website shouldn’t be designed to appeal to your own tastes, but to those of your potential customers. Too many site owners lose sight of this fact, ensuring that their new site conforms to their own likes and wishes. This is to miss the point of the website entirely. To be effective, a website needs to be created with the end user in mind.

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Allow web designers to do their job

Most business owners and managers have only limited understanding of the web creation process, so it would be a mistake to take complete control of the site’s overall design. Effective web designers, such as the Reading web design team at, will listen carefully to your objectives and work to develop the most appropriate site design for your needs. It’s important to allow the designers to do the job that they have trained for. By all means input your ideas, but attempting to establish complete control over every single element of the design will only create chaos and confusion.

Test the site across all platforms

Just because your website displays perfectly on your own desktop and smartphone, don’t assume that every user will have the same experience. With so many different operating systems and browsers currently available, it’s particularly important to make sure that your brand new website delivers the same great experience to each and every prospective customer, regardless of the type of device they use.

About the author


The writer of this article currently manages his own blog and is managing to do well by mixing online marketing and traditional marketing practices into one.

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